Profit does not mean that there is cash in the bank. A growing bank account does not mean that you are making a profit.

Surprised? You're not alone. Most schools, CPAs, news reports, etc. focus on a company’s earnings, profits, and sales. That’s because those same institutions are geared toward teaching, working for, and reporting for BIG big businesses and public companies.

But if you are a small business, your most important measurements for the next 3 months or so have to do with cash:
 

• How much cash is coming into or going out of the company?
• What is your cash balance projected to be?
• Do you have cash or credit reserves to get you through cash shortfalls?

So don’t be fooled by “the establishment” into thinking “profit, profit, profit.”

Think: “Profit with sustainable cash flow!”

Let me know if “profit without cash” is a new concept to you, or if it’s not, how you learned about the concept!

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A few weeks ago I broadcast this information about how to increase sales and profits without increasing volume of any kind. 

Listen in to hear about a specific case study where I made this happen for my client.

If you want to learn more and talk with me, follow this Calendly link to sign up for a brief introductory meeting. The webinar I mentioned in the broadcast will have passed, but I am always available for a chat.

How have you managed your business when money gets tight? Let me know in the comments!